CROSS-ZERO is a collective dedicated to activation production.

We define “activation” as initiatives that spark shifts in awareness and behavior among people, organizations, and society.
Through activation production, we aim to transform corporate initiatives into engaging, entertainment-driven experiences.
By “entertainment,” we don’t mean being flashy for its own sake. It’s about crafting moments that spark curiosity, inspire change, and create new value More fun. More excitement.
More appeal. More vibrancy. More depth As an Activation Production Collective, we bring together our expertise in events, sports marketing, creativity, and beyond, and cross it with global trends to create a future where people, organizations, and society are more active, vibrant, and alive.