Activation Produce Ceremony / Sports Entertainment / Brand Activation / Community Event / Movie / Design
Working across events, sports marketing, and creative, we produce projects end to end—from planning, direction, production, and operations to communication design—including ceremonies, sports entertainment, brand activations, community events, and video and design production.
We work closely with clients from the strategic design stage, focusing on the outcomes they truly want to achieve—whether that means generating excitement, building brand affinity, strengthening engagement, or bringing people together around a shared purpose.
We support a wide range of clients, including domestic and international sports organizations, professional leagues, professional sports clubs and teams, major corporations, foreign-affiliated companies, fashion and lifestyle brands, government agencies, and local municipalities. Our experience spans projects ranging from several hundred participants to large-scale events of up to approximately 60,000 attendees.
By combining live experiences with social media, video, live streaming, and digital initiatives, we continue to create activations that reach the world, are remembered, shared, and leave a lasting impact.
Beyond borders Japan / Europe / Asia / the United States etc.
CROSS-ZERO provides problem-solving Activation Produce for companies and organizations that want to “move people” and “ inspire action.”
We support a diverse range of clients, including public relations and advertising departments of major corporations, human resources and corporate planning divisions, sports organizations, fashion and lifestyle companies, foreign-affiliated companies, manufacturers, government agencies, and local municipalities.
Our work spans a wide variety of projects, including ceremonies, sports entertainment, brand launches, employee events, kick-off events, anniversary events, awards, pop-ups, and regional festivals.
What defines us is that we do not simply “create events.” We “design experiences to achieve a purpose.” By addressing each client’s challenges, we drive the entire process end to end, from concept development, direction, production, and operations to post-event communication.
We create activations that move people emotionally and inspire action—enhancing brand value, strengthening organizational engagement, and building fan communities.
CROSS-ZERO excels not merely in managing event logistics and operations, but in designing experiences that move people and create lasting emotional impact. Drawing on the knowledge we have gained through various activations, entertainment projects, and brand events, we plan and design experiences holistically, integrating space, video, lighting, music, and audience flow. We create “memorable experiences” that remain in participants’ memories and spread through social media and the media.
We do not handle only planning or only operations. We provide end-to-end support, from challenge analysis and concept development to production, direction, operations, and post-event communication. By understanding each client’s objectives, KPIs, and ROI, we realize activations that combine strategic value with activations that are both strategically sound and executable.
With experience across diverse fields such as sports, brand PR, corporate events, and regional festivals, we create “ new kinds of experiences” by combining expertise from different genres. Our strength lies in our ability to make proposals that go beyond categories, such as bringing the storytelling power of brand experiences into ceremonies and sports entertainment.
Our team includes producers with more than 20 years of experience in the event industry, members with sports marketing backgrounds, and professionals with strong expertise in the digital field. With the fast decision-making and flexibility of a lean, highly experienced team, we are able to respond to projects with short lead times as well as highly complex assignments.
What we aim to create is not an event that simply ends when it's over. We design activations with an eye toward what comes next—including media exposure, social engagement, and stronger brand value. We also believe that user-generated content (UGC) is a powerful form of engagement. When participants share their experiences with others, conversations grow, new connections are created, and the impact of the experience extends far beyond the event itself. Going forward, we will continue exploring new approaches—including the use of AI and emerging technologies—to better understand and visualize impact, audience engagement, and the spread of user-generated content. At CROSS-ZERO, Activation Produce means creating experiences that live beyond the moment—and continue to inspire action.